There are both benefits and challenges of the companies being environmentally conscious. The benefits involve the use of the products that can reduce the reliance on the natural resources, such as the solar hot water systems, and rainwater tanks. The other benefits are to use the products that can be made from the recycled material, conducting the businesses following the environmental laws, regulations and legislations (Ageron et al. 2012). It can be stated that the reduction of the paper waste and reusing and recycling the products are such a good step for the company that it can even attract the consumers.